How does SEO Work

How does SEO work?

There are many factors that contribute to the overall performance of SEO. Rank My Site continue to learn and understand this ever changing process. Below are some important factors that contribute to the success of a well ranked website.



Comprehensive research is undertaken for the right keywords and search terms for your business. Rank My Site will analyze the traffic for the keywords and key phrases you are interested in and may recommend alternative key words that are less competitive and will help rank your website better.
Keyword research is extremely important in both highlighting common misspellings that can capture more visitors and making sure your website is targeting the right people. Keyword research offer an insight into areas of high traffic that can be used as business intelligence to help decide on potentially new directions.
Once we have chosen our keywords we may suggest that you alter the copy on your website to ensure the key words chosen are found on your website. This helps search engines match the keywords to your site.


Site Optimization

Rank My Site will take a look through your websites HTML code and compile list of all the changes we should make to improve your ranking. This often involves adding title tags, description tags, meta tags and many other tags to the head of your website. Once we optimize the HTML code of your website to make it search engine friendly it is then ready for the next stage of SEO. Also understand that changing the HTML code in the head of your website does not alter the appearance of the website what so ever. It is simply for search engines to read the back of your website and get a better understand of what your website is about.


Strategy plan

Submitting your website to the search engines is essential. Following our initial, full Site Optimization, we then let the search engines know where your website is located on the internet. We will then use the research we have undertaken to optimize your web site externally. This involves many different methods depending on your location, website, keywords, business and competition. Back linking and directory submission are the most common techniques in increasing your page rank.


Lets Break it down even more

SEO is the process by which you get the pages of your website to rank well in search engines. SEO to maximize traffic through organic search results, and if you’re looking for ways to improve your SEM, it’s important to use SEO as a strategy. Sources: 4

SEO and SEM can help make your website better known in search engines, but the two are actually very different. Search engine optimization (SEO) is the process of improving the ranking of your website in search results, which is one of the most important aspects of SEO. SEO focuses on optimizing the content of your websites in such a way that it appears to be natural in search engine results. Sources: 2, 4

Search Engine Optimization (SEO) is the process of changing your website to achieve higher rankings in search engines, especially Google. Various strategies for your website to appear in search engine results have been implemented over the decades on a variety of millions of websites. On the Squarespace site, we have incorporated well-known SEO best practices into our site, which rank our site higher than any other site on the Internet, both in terms of ranking by search algorithms such as Google, Bing and Yahoo, and in terms of the secrecy of our site’s ranking. Sources: 2, 6

Digital marketers have long talked about the importance of SEO, but business owners can’t help but ask themselves: “Do SEO really work? Sources: 6

Search Engine Optimization (SEO) can be competitive, but it is still by far the most effective way to bring sustainable traffic to your website. If you use the right SEO techniques, give your websites the best possible chance of a good ranking. There is no way for Google to control the search engine rankings of your website or even the general search results. Every effort you make to optimize a website for search adds up, which helps you get even more traffic as long as you’re consistent with your SEO. Sources: 6, 7

Over time, this process will help you establish the authority of your website (read more about domain authority here). You will be able to rank higher in the rankings of search engines than your competitors and even higher than the top search engines. Sources: 7

You may be wondering how to do SEO marketing, but do you know what SEO is and how it works? Let’s take a look at some of the factors that may affect your ranking in search engine optimization. If you think that we have missed important aspects of SEO, such as domain authority, domain ownership and other factors, please let us know in the comments. Sources: 0, 7

Search giant Google, they will never give up their ranking of your site, even if it’s not in the top 10% of all search results. Sources: 0

However, the search engine results themselves have much more control over the ranking of your site than any other factor. Before we get into the actual search engine ranking factors, let’s get started and answer some basic questions most people have about SEO. To get to the details of ranking factors, we take a look at some of the most important factors such as the top 10% of search results and the number of clicks. Sources: 0, 1

As you may know, SEO stands for Search Engine Optimization, which simply means ensuring that your websites are placed in search engines. Now all you need to know is that all of the factors listed above are incorporated into Google’s algorithm and help determine your SEO ranking. Sources: 1

Based on the above evaluation guidelines, Google shows searchers the most relevant and high-quality results in terms of what they are looking for. One of the key aspects when considering SEO ranking factors is to let Google know when pages on your site are relevant to a particular search query, so that people click on links and visit the page. Sources: 1

Before dwelling on the two different types of SEO, we should delve deeper into the concepts of expertise, authority and trustworthiness. Sources: 1

If you have full control over the content of your site, as opposed to other webmasters who rely on the site’s SEO to make changes for you, there are simple changes you can make to your site’s search engine optimization strategy. SEO is the process of optimizing a website or page to rank it higher in search engines. One of the first steps to contextualizing and understanding how SEO works is to understand how it really works, so that we can understand what is collapsing from page to page. Sources: 3

Key factors that improve the SEO site include content, site architecture and technical SEO. URL addresses, how you structure your URL address, how you write your title tag and meta description, or how you optimize your website’s images become less important as Google focuses on links. Sources: 3, 5

However, if you are learning the basics of SEO, you should only do so by learning best practices. SEO visitors, it is crucial that you organize your site architecture in this way. If you structure your pages well, search engine crawlers will find and index your pages and subpages more easily. 

want more details?

Fill in your details and we'll be in touch