The best way to optimise a website page for SEO is from the inside, out. Many of the elements involving in ensuring that your website ranks well for the right search terms, and is seen by the right people, starts with on-page SEO, so we have put together the easiest and simplest On-page SEO Checklist for you to implement today.
On-page SEO forms the foundation of your overall SEO efforts, and while you won’t see immediate results, it will definitely prove it’s worth in the long term.
If you’re currently creating a website, or haven’t really paid attention to your on-page SEO before, it might help you to look at our articles on What is SEO and How Does SEO Work to get a better understanding of Search engine optimisation in general. If already know a bit then now’s a good a time to start on the On-page SEO Checklist. Following the below On-Page SEO Checklist step by step should be enough to set you on the right path towards SEO success.
1. Every On-page SEO checklist should start with SEO Audit
If you’re building a website from scratch, you can skip this step. If not, start by getting an overview of how your current website is viewed by search engines. Also make sure that it’s indexed, prioritised, and organised in a search engine friendly way.
There are a number of free tools that can do this, but your best bet is to work with an experienced agency that understands the importance of site architecture and that can make suggestions and improvements.
We actually run several in depth audits to ascertain everything from broken links, to missing pages, heading, titles, images, meta, schema and alt text and the list goes on all the way to on-page and content audits. However for the basics we can sort you out with a fee audit to pick up any technical issues and give you a good idea on the current state of your website.
If you would like a free Audit SEO audit just let us know here and we’ll have one emailed out to you.
2. On-page SEO Checklist – Know your Keywords Intent
Know what you’re offering and who you’re offering it to then research the best keywords.
Knowing what kind of content, words and images you should use depends on your business and its value proposition, as well as who you’re targeting. It’s important to get your online offering established, as it will inform your choice of keywords. For example, if you offer massage services specifically for athletes and those in sports recovery, this would inform your choice of keywords and how you use them.
You can use a few tools out there to help with keyword research like Moz explorer, Google AdWords Keyword Research tool. Look at metrics like monthly search volume, difficulty, organic CTR and Priority.
Once you have come up with a few keywords you want to test. I’d advise using this trick to see if your ranking for them, I’d do this prior to optimisation and a month later to see how much your SEO efforts have helped. All you do is open your browser such as Chrome and choose to open an incognito window, or in Edge its an In private window. This will allow you to search for the keywords without it looking at your browser’s cache. This will give you your true ranking result.
3. On-page SEO Checklist – Update on-page SEO elements
When is the last time you updated your keywords? Do they appear on your page? OK, maybe it’s time to look at the 9 steps to SEO proofing your pages and posts.
- Ensuring you have the right keywords you want to optimise for. Let’s say its “Keyword in the Title” for an example, this needs to appear in a few places.
- Firstly in your URL will need the keywords in it just like; www.yoursite.com.au/keyword-in-the-title-helps/
- Secondly in your SEO Page title tile will also need to have this keyword. If you’re using WordPress go and get yourself Yoasts (read our blog about Yoast here) free SEO plugin this will help you with the this and the next few setups.
- Next is your Meta Description, this is the bit of text you see below the link in the search engine results. Make sure you use less than 160 characters or Google will not show it. Again using Yoast will help with this.
- 5. If you are using the Yoast plugin, you can use the focused keyword to help optimise your URL, title, and description.
- Finally, we get to the actual on-page elements, now you should have your keyword in your H1 Header.
- Next in the first paragraph of your content you should if possible have your keywords appear. Then sprinkle them through the remainder of the content or about 3% coverage.
- On to your content – always aim for 350 words or more. This gives the search engines a good idea what the quality of your page is like.
- Next, you need to add image alt text to your images. This needs to be relevant to the image but if you can also use your keywords then go for it. It’s not a great idea to use the same keyword on every image on the page. Maybe use the direct keyword on one image and variation on the rest. Remember to make it relevant to what the image is depicting or it won’t help with your pages SEO. This is because the presence of updated keywords will be what search engine crawlers look for when they analyse new website content.
The above steps are important to set up your general SEO efforts, but for the best results, it’s best combined with off-page SEO and local SEO. To find out what path your business needs to take for online success, contact us at RankMYSite today.
We will continue to update our ON-page SEO Checklist so feel free to check back often as there is always something new in the world of Search engine optimisation and on-page seo.