What is SEO

What is SEO?

That’s the question I get asked the most, “So what is SEO”. Search Engine Optimization is the process of improving your websites position in the left hand side search results of a search engine such as Google, Yahoo or Bing. This is an organic way to promote and brand your website on the internet and used correctly is a very powerful tool for generating sales and brand awareness.

What will Rank My Site do for your websites search engine ranking?

Rank My Site will develop and implement processes and strategies to improve your website’s search engine rankings. This involves many complex steps that require sound knowledge and technical understandings of the inner workings of search engines. Every website is treated individually by search engines and as a result Rank My Site do the same to maximise your websites ranking.
To give you an idea of how Rank My Site go about doing this, here are a few steps involved:

  1. Keyword research
    Comprehensive research is undertaken for the right keywords and search terms for your business. Rank My Site will analyze the traffic for the keywords and key phrases you are interested in and suggest other key words that may be less competitive but still highly search. This will give you website a better opportunity of ranking well.

  2. Keyword implementation
    Once we have chosen our keywords and phrases we may suggest that you alter the copy on your website to ensure the key words chosen are found on your website. This helps search engines match the keywords to your site.

  3. Site optimization
    Rank My Site will observe your websites HTML code and compile list of all the changes we should make to improve your ranking. We will optimize the HTML code of your website by adding tags such as titles tags, meta tags and description tags. This will make your website much more search engine friendly. Altering the HTML code does not change the appearance of the website what so ever.

  4. Strategy plan
    Rank My Site will then collate a strategy for getting you the best rank and the best traffic to your site. There is no single process that will help every single site therefore every website needs to be managed individually.

  5. Execution
    We will then execute activities within the internet which often involves comprehensive back linking and directory submissions. These are essential to better page ranks.

  6. Track and Monitor
    We will track and monitor your progress of your website and provide you with ongoing feedback and recommendations.

Lets Look At SEO a Little Closer

We will cover the basics of SEO so you can better understand how it affects your business and what you need to do to be in good shape. Here’s what it means: SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic (unpaid) traffic to search engine results pages. In other words, it’s about making certain changes to the design and content of your site that make it more attractive to search algorithms. Sources: 3

Search engine optimization (SEO) is the process of making your website more attractive to search engine result pages and their algorithms. This changes what the search engines display on the website and what they display on their results page. Sources: 0, 3

The process itself includes a number of strategies and techniques that aim to improve search engine ranking and ultimately increase organic traffic to your site. Some of the methods used to improve certain websites are to create high-quality content, to obtain incoming links from other websites and to optimise the pages. Sources: 0

SEO is the process of optimizing your site so that it can achieve a high rank in the organic results of the search engine. With SEO, a website can receive visits to its website and also appear in the organic results of search engines.

There are different types of SEO services that focus on different elements, with an emphasis on search optimisation and online visibility. In order to do well in search engines such as Google and BING, search engine optimization companies implement a number of different strategies, such as keyword optimization, keyword filtering and other techniques. 

SEO (Search Engine Optimization) is the process of optimizing content found in search engines and organic search results. Traditional organic SEO focuses on improving rankings in typical search engine result areas. The benefits are obvious, and the benefits are obvious: higher search placements, higher revenue, better customer service and more visibility. Sources: 4, 9

How do you optimize your content for SEO, and which ranking factors are currently important to you and how important is it for the search engine? Sources: 9

The general definition is that search engine optimization is the process of making a website attractive to search engines. When you type a search query into a search engine, it looks at the pages in its index and tries to return the most relevant results. Sources: 1, 9

SEO strives more closely to optimize certain factors that are known to affect a search engine’s reputation by making it more competitive with other websites that compete for the same keywords or keyword phrases. The goal of SEO is to get your website into the top 10% of search engine indices. In order to achieve a high ranking, your website must be rated at least ten times higher than the next most popular page in your index. Sources: 1

This is because your site is optimized to look as good as possible to the search engine crawlers while they determine how they classify it. Sources: 7

If you’re buried on page 3 and trying to improve traffic there, you can’t overestimate the importance of understanding how search engine optimization works. SEO teams and web developers can use various strategies to help your site occupy a higher place on the page in search engines such as Google and Bing. If you are able to rank in the top 10% of most popular sites on Google, Bing and Yahoo, you will be good at SEO. Sources: 5, 7

Search Engine Optimization (SEO) is the marketing process in which a website uses various techniques and methods to improve its visibility in search engine results. Sources: 5

The difference, however, is that SEO only affects unpaid organic results and tries to improve the ranking of the site in relation to the order of results displayed on the page. SEO is what is done to increase the chances that Google will display a website or website at the top of the results, thereby increasing its visibility and attracting more relevant traffic. Sources: 5, 8

If you want your users to see your site as one of Google’s top results, you need to optimize your user’s page. SEO can involve optimizing the content of your site, such as the content of your blog posts, links, images and videos, as well as reviewing to help search engines search your pages efficiently.

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